The goal of this fast-paced branding exercise was to create a brand that advertises water in a new way. EcoFlow, the fake company I created, is a sustainable water source for industrial use. EcoFlow’s branding is more brand-to-brand communication friendly, as it has a more simplified and corporate look, but the use of relaxed blues and greens and a sweepy typeface help the brand come across as more friendly and eco-conscious.